Business

Deloitte and Liferay to Deliver Future-ready Digital Experiences

Deloitte Middle East and Liferay, a leading provider of digital experience platform (DXP) solutions, on Thursday announced that they have formed a strategic alliance to redefine digital experiences and address evolving customer needs.

This collaboration integrates conceptualisation, design, development, and implementation on Liferay’s Digital Experience Platform (DXP) to deliver seamless, end-to-end customer journeys to customers in the GCC region, Liferay said in a statement.

The partnership was formalised during the signing of a Memorandum of Understanding (MOU) at GITEX GLOBAL between Shakeel Sawar, Deloitte Middle East Partner and Moussalam Dalati – General Manager, MEA and France, Liferay.

Deloitte’s digital experience approach is built around three core pillars: Advise, Implement, and Operate to fuel the design and implementation of a tailored digital experience platforms that integrates effortlessly and resolves specific customer challenges.

Liferay’s DXP provides a robust foundation for facilitating future-ready digital experiences. Upon launching the platform, Deloitte manages and scales it, introducing new capabilities that drive sustained optimisation and long-term business growth.

Connecting Creativity with Tech

Shakeel Sawar, Deloitte Middle East Partner said: “At Deloitte, we connect creativity with technology for business, bringing empathy, ideas and experiences into all that we do. Together across the breadth of our organisation we make an impact that matters for our clients, talent, partners and communities. Our collaboration with Liferay will help unlock the full potential for our clients and shape digital experiences that matters.”

Moussalam Dalati, General Manager – MEA and France, said: “In this era, where digital transformation plays a central role in the growth of organisations, it is imperative that they build a digital backbone founded on a powerful strategy that showcases readiness to include future requirements. By combining our digital expertise with Deloitte, we empower organisations to meet new demands and adapt to future challenges.”

This partnership positions both Deloitte and Liferay to deliver innovative digital experiences, ensuring clients remain ahead of market trends and customer expectations, the statement said.

Global Business Magazine

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