Dubai Investments, a leading investment company listed on the Dubai Financial Market, on Wednesday launched the works on Asayel Avenue, a new residential cluster expanding the $600 million Mirdif Hills master development in the community of Mirdif.
Developed through Dubai Investment Real Estate (DIR), the real estate arm of Dubai Investments, the project marks an exciting new phase of growth for one of Dubai’s most successful and established residential destinations, Dubai Investments disclosed in a regulatory filing with Dubai Financial Market (DFM) this morning.
The ground-breaking ceremony was attended by senior executives from Dubai Investments and Dubai Investments Real Estate (DIR), along with representatives from the appointed consultants and contractors, reflecting the Group’s ongoing commitment to delivering high-quality, community-focused developments that contribute to Dubai’s dynamic real estate landscape.
Asayel Avenue, the $108.92 million cluster, will feature 193 designed residential apartments comprising one-, two-, and three-bedroom units, emphasising spacious layouts, premium finishes, and integrated smart living technologies.
The project is positioned as a seamless extension of the Mirdif Hills master plan, building on the success of Janayen, Nasayem, and Al Multaqa Avenues, all of which have set new benchmarks in community living.
Combining Value, Quality and Sustainability
Dubai Investments Vice Chairman and CEO Khalid Bin Kalban said that the ground-breaking of Asayel Avenue reflects his company’s ongoing commitment to creating communities that combine value, quality, and sustainability.
Mirdif Hills has emerged as a benchmark for integrated living, and with Asayel Avenue, Dubai Investments is strengthening its presence in Dubai’s residential sector by responding to growing demand for well-designed urban spaces that offer both comfort and connectivity, he said.
The construction commenced in Q2 of 2025, with handover expected by Q2 of 2027. Asayel Avenue will introduce modern smart-living solutions, wellness and fitness amenities, landscaped open spaces, and enhanced community connectivity — all contributing to a balanced, resident-focused lifestyle.
Key Features of the project include spacious modern layouts, premium finishes, smart living technologies, wellness and fitness amenities, landscaped communal spaces.
Dubai Investments is the UAE based multi-asset investment Group, managing a diverse portfolio of businesses, generating sustainable financial returns to its shareholders.
Established in 1995, Dubai Investments is one of the leading investments Group in the UAE, initiating new businesses and partnering with dynamic entities, creating strategic investment opportunities across the region.
With 15,956 shareholders, a paid-up capital of $1.16 billion and total assets worth more than $5.99 billion, the Group applies insight and experience to expand and be a reliable growth driver for businesses within sectors like real estate, manufacturing, healthcare, education, investments and services.
The company collaborates on investment strategies meeting the changing needs of the economy and the societies in which it operates. Complementing the strategic objectives and creating value for stakeholders, the Group pursues growth through mergers and acquisitions and business expansions.
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