Dubuy.com expands its Africa footprint by launching services in Africa

Eyeing the Africa’s e-commerce market, whose revenue was estimated to be around $28 billion in 2020, the UAE-based DP World has launched its wholesale e-commerce platform -dubuy.com- in Tanzania early this week.

The online marketplace will give Tanzanian businesses better access to international markets. It will also provide a more secure and reliable supply chain through DP World’s worldwide ports and logistics network, DP World said in a statement.

The new platform will also allow businesses to sell wholesale products across various categories both domestically and abroad.

Furthermore, it offers users advanced technology and DP World physical infrastructure – which includes the Port of Berbera in Somaliland – to solve several key challenges facing the growth of e-commerce in Africa. This includes reliable fulfilment, secure financial transactions, and safe movement of goods.

Third Country

Tanzania is the third African nation where Dubuy.com has launched its operations. Earlier, the website was launched in Kenya as well as Rwanda in 2015, which developed an on the internet organization neighborhood of greater than 1500 energetic vendors.

The relocation right into Tanzania shows Dubuy.com’s dedication to producing a tactical trading portal right into East Africa by operating in collaboration with the Chamber of Business, the release said.

A report by United Nations Conference on Trade and Development (UNCTAD) said the share of Africa’s e-commerce transactions were less than 2% of the global market in 2017 but it has witnessed rapid growth especially in the post-COVID-19 era.

The e-commerce revenue generated in 2020 was around $28 billion, an increase of over $6 billion in the previous year, and it is expected to reach $46.1 billion in the continent by 2025.

Tanzania is expected to gain by connecting with Dubai – the business hub with connections to major markets across the Middle East, Asia and Europe.

Opportunities Aplenty

Speaking on the occasion, Dubai Trade World COO Mahmood Al Bastaki said that Dubuy.com presented an opportunity for homegrown businesses to transform into international enterprises by providing access to new markets in Africa, the Middle East and the rest of the world.

“We are thrilled to continue our expansion into East Africa with our launch in Tanzania, a key strategic market given its rapidly growing economy and under-served e-commerce marketplace. It is our hope that access to these new digital tools will enable local businesses to prosper,” he added.

Paul Koyi, President of Tanzania Chambers of Commerce, said: “Tanzania’s Development Vision for 2025 is to have a strong, diversified, resilient and competitive economy, one which is easily and confidently able to adapt to the changing market and technological conditions of the regional and global economy.”

He further said: “We know that exciting opportunities such as those provided by our strategic partnerships with DP World and DUBUY.com will help us drive this vision forward. It will also allow us to increase our country’s trading connectivity, build an easy access market for Tanzanian entrepreneurs, and help us secure long-term, sustainable growth. With our local expertise, and DP World’s global footprint and influence, we have a bright and prosperous future as part of a global market ahead of us.”