Emaar Is Fastest-Growing Brand Among Property Firms

The UAE-based mega developer Emaar has topped the list of fast-growing brands in 2025 with its brand value rising 58% to $4 billion, compared with $2.55 billion the previous year, according to Brand Finance magazine.

Emaar’s performance can mainly be attributed to its robust growth, expanding internationally into markets such as Egypt, Saudi Arabia, and India, strengthening its global position, to the strong demand in the Dubai property market, where it has executed key development projects in areas such as The Valley, Dubai Hills Estate, Dubai South, and The Oasis, Brand Finance said.

Aldar Properties, another major developer in the UAE, also entered the global rankings at number 19, with a brand value of approximately $1.1 billion. This marks its first appearance on the list and is ranked among the region’s top companies in terms of sustainability awareness, reflecting Aldar’s efforts in sustainable development projects and integrated urban planning

Globally, Chinese real estate brands still lead the global top 25, making up 60% of total brand value compared to 18% from the US. But ongoing challenges like policy restrictions, falling sales, and low buyer confidence have hit the sector hard, with most Chinese brands seeing a drop in value. Even so, they hold 11 of the top 25 spots, including six in the top 10.

Meanwhile, brands outside China are gaining ground, supported by more stable economies, growing investor confidence, and flexible, mixed-use development strategies.

China’s real estate company Vanke remains the most valuable real estate brand ranked this year, despite a 29% drop in its brand value to $7.4 billion. The decline reflects ongoing financial under-performance and sustained pressure across China’s real estate market.

Vanke’s closest competitors also saw mixed results. China Resources Land, brand value down 2% to $7.1 billion, and Poly Development with its brand value up 5% to $6.7 billion, continue to trail Vanke, though the gap has narrowed from 2024.

Another Chinese real estate developer Country Garden saw its brand value drop by 31% to $3.9 billion this year, resulting in its one-place slip in the ranking from fourth to fifth.

The drop reflects a tough year in 2024, with China’s property market still under pressure. Demand for new homes stayed low, and the company faced major cash flow challenges, making it harder to launch and sell new projects.

CBRE (brand value up 18% to $3.2 billion) is now the sixth most valuable real estate brand in the ranking, climbing up three spots from last year. The only US brand in the sector’s top 10, CBRE’s rise comes down to steady growth across the board. Its diverse business – from workplace solutions to real estate investment – has helped it stay agile and resilient, Brand Finance said.

Japanese real estate brands are also showing robust growth. Mitsubishi Estate saw its brand value climb 48% to $2.5 billion, boosted by the brand’s familiarity in its home market. Meanwhile, Mitsui Fudosan recorded a 37% brand value increase to $2.4 billion. Both brands are perceived to be resonating with audiences and building momentum in the global market.

Brand Strength Analysis

Vanke remains the strongest real estate brand in 2025 with a Brand Strength Index (BSI) score of 92.7/100 and an AAA+ rating, despite a sharp drop in brand value. This is especially notable given the company’s financial struggles, including a 46% revenue drop in 2023 and continued losses in 2024. Even