Geidea, tpay Sign Deal to Reshape Digital Payments

With digital payments in the Middle East, Turkey, and Africa (META) projected to grow at a compound annual rate of approximately 17.7% from 2023 to 2030, the region’s payment landscape is set for substantial evolution.

The Riyadh-based Geidea, one of the region’s leading financial technology companies, has announced a strategic partnership with tpay, the leading payment connector in the region, according to a release.

Together, they aim to reshape the digital payments space by offering an integrated suite of payment methods, including Direct Carrier Billing (DCB), card payments, and e-wallets, all accessible through a single aggregator. This collaboration is designed to enhance the payment experience for merchants and consumers while driving financial inclusion across the region.

The partnership represents a major step forward in tpay’s journey to becoming a fully integrated payment enabler, capable of meeting the diverse needs of merchants in Saudi Arabia, Egypt, and the UAE.

By joining forces, tpay and Geidea complement each other’s strengths, offering a unified payment solution that simplifies digital transactions and provides a broad range of payment options within a single platform. This approach not only strengthens tpay’s service capabilities but also extends financial access to underserved communities, narrowing the gap in digital financial services across META.

By combining Geidea’s established network with tpay’s expertise, the partnership is poised to accelerate merchant acquisition and unlock new growth opportunities in key markets. It empowers merchants with secure and flexible payment solutions that cater to evolving customer preferences, fostering greater financial inclusion.

Payments Made Easier

Eslam Gaber, Vice President, Commercial at tpay, said that this partnership represents a significant milestone in their mission to offer merchants a full spectrum of payment options within a single platform.

By integrating our capabilities, we provide a comprehensive solution that meets the diverse payment needs of merchants, enhancing their ability to serve customers seamlessly, Gaber said.

tpay CEO Isik Uman said that joining forces with Geidea will allow them to complement their existing presence by adding new payment methods that deliver even more value to their merchants. We are not just expanding our offering; we are providing a versatile, unified payment solution that drives digital transformation and financial access across META, he said.

A spokesperson from Geidea said that Integrating DCB into their payment platform further enriches their offering, ensuring merchants have access to innovative payment solutions that elevate the customer experience.

As tpay continues to lead the way as a payment connector in META, this partnership with Geidea underscores a shared commitment to revolutionising digital payments, unlocking growth, and advancing financial inclusion across the region.

tpay is the leading payment connector in the META region and is dedicated to empowering digital transactions and expanding access to services across the region. With a presence in over 30 countries and partnerships with hundreds of merchants and operators, tpay unifies META through unparalleled network reach, strategic alliances, and transaction excellence. Trusted by global tech brands like Google, Huawei, MBC, Tencent, and others, tpay is transforming digital payments across META.

Geidea is on a mission is to empower merchants to manage and grow their business seamlessly. It is Geidea is rapidly expanding beyond its home country, with strong operations in the UAE and Egypt.