Majid Al Futtaim Brings VOX Cinemas Multiples to Diriyah Square

Majid Al Futtaim Holding, the UAE-based retail giant and leading communities, retail, and leisure pioneer across the Middle East, Africa, and Central Asia, has signed an agreement with Saudi developer Diriyah Company to introduce a VOX Cinemas multiplex and seven major lifestyle retail brands to Diriyah Square, which is part of Saudi Arabia’s Vision 2030 project.

Diriyah Square is designed to connect the world’s finest brands with authentic Saudi luxury concepts in a pedestrian-centric precinct that seamlessly blends culture, leisure, and entertainment. When complete, Diriyah Square will host over 400 of the finest retail brands, luxury boutiques, and dining concepts.

The agreement, which marks Majid Al Futtaim Holding as the first major lifestyle and entertainment partner at Diriyah Square, will introduce a dynamic mix of fashion, home furnishings, and beauty brands to the heart of the destination. Lifestyle retail outlets will span approximately 5,534.48 sq. m. while the VOX Cinemas will cover 7,632.93 sq. m., bringing the total to 13,167.41 sq. m.

The partnership will see the launch of the first standalone retail store in Saudi Arabia for Japanese beauty brand Shiseido. In addition, lululemon, Crate & Barrel, and Abercrombie & Fitch will establish flagship stores in Diriyah Square, complemented by new locations for popular brands AllSaints, CB2 and Hollister.

The formal signing took place at Diriyah Company’s headquarters by Jerry Inzerillo, Group CEO of Diriyah Company, and Ahmed Galal Ismail, CEO of Majid Al Futtaim Holding, in the presence of senior leadership from both companies.

Enormously Proud

Jerry Inzerillo said that they were ‘enormously proud’ to partner with Majid Al Futtaim, one of the region’s giants in lifestyle and entertainment. Their decision to bring this exceptional portfolio of brands to Diriyah, including three flagship stores, is a testament to the confidence the retail community has in their vision.

“Diriyah Square will be a place of discovery and delight, and this partnership is a foundational step in creating an unparalleled shopping and entertainment destination for residents and visitors alike,” Inzerillo said.

Ahmed Galal Ismail said that Diriyah was poised to become a global beacon of culture, heritage, and innovation, and they were proud to contribute to this transformative national project.

He said that the partnership with Diriyah reflects their unwavering commitment to enriching everyday life through exceptional retail and entertainment experiences, while supporting the Kingdom’s ambitious Vision 2030.

He added: “With our diverse brand portfolio, world-class VOX Cinemas, and immersive lifestyle concepts, we are confident in our ability to help shape Diriyah Square into a vibrant, pedestrian-first destination that seamlessly blends modern retail with the rich traditions and heritage of the Kingdom.”

This partnership follows the recent award of a $600 million contract to Salini Saudi Arabia Co. Ltd. for construction work on the high-profile Diriyah Square, which will sit above one of the world’s largest underground car parks with over 10,500 spaces.

As a cornerstone of Saudi Vision 2030, the broader Diriyah development is forecast to contribute approximately $18.6 billion to the Kingdom’s GDP, create nearly 180,000 jobs, and be home to an estimated 100,000 people upon completion.