NEOM Delegation Concludes China Leg of Its “Discover NEOM” Global Roadshow

Described as land of the future, with an ambition to redefine livability, business and conservation at its heart, Saudi Arabia’s NEOM has concluded its three-day China leg of its “Discover NEOM” global roadshow on Wednesday.

Discover NEOM China is the latest edition of NEOM’s global roadshow, and follows engagements across key international markets including Seoul, Tokyo, Singapore, New York City, Boston, Washington D.C., Miami, Los Angeles, San Francisco, Paris, Berlin, and London.

A high-level delegation from NEOM started its tour of China, to showcase the $500 billion NEOM project, in Beijing on April 15 and concluded it in Shanghai on Wednesday. More than 500 senior business and industry leaders from China took part in the three-day event.

Organised in partnership with China Council for the Promotion of International Trade (CCPIT) Beijing and CCPIT Shanghai, the events included a series of presentations by NEOM’s leadership team, showcasing on-the-ground progress and milestones to date, as well as details of NEOM’s various economic sectors.

The events highlighted opportunities for Chinese companies to engage and invest in NEOM, with a number of companies expressing significant interest and discussing tangible next steps with NEOM leadership.

The agenda also included a construction-focused forum that explored the vast number of opportunities available for Chinese construction companies. Over 100 companies participated in the forum and heard about the current onsite construction progress across NEOM and its regions.

A private showcase, entitled ‘Discover NEOM: A New Future by Design’, was a highlight of the events, providing guests with an immersive experience that explored THE LINE, the 170 km-long city that will be the future of urban living; Oxagon, which is redefining the traditional industrial model; Trojena, the mountain resort of NEOM, and finally, Sindalah, a luxury island destination in the Red Sea that will be open to the public later this year.

Chinese Firms in NEOM

NEOM CEO Nadhmi Al-Nasr thanks CCPIT Beijing and CCPIT Shanghai for supporting their visit to China and for the opportunity to present NEOM’s vision to the Chinese companies.

“To date, NEOM has already engaged with over 15 major Chinese businesses and invested in a number of Chinese start-ups to support the growth and diversification of NEOM. Collaboration with China will continue to play a vital role in the development of NEOM and we look forward strengthening our engagement with the country’s business community,” he added.

CCPIT Beijing Chairman Guo Huaigang said that NEOM and Beijing have significant potential for economic cooperation as both pursue mutually aligned goals.

“Beijing and NEOM are accelerating the development of new modes of productivity, deepening comprehensive reforms, promoting scientific and technological innovation, and working to ensure the protection of our environment. We look forward to the role our cooperation can have in Beijing’s future prosperity,” Huaigang added.

Deputy Secretary General of Shanghai Municipal Government Zhao Zhuping said that Shanghai greatly valued its relationship with Saudi Arabia.

“Over the years, we have engaged in extensive cooperation across trade, education, culture and more. We look forward to deepening mutually beneficial engagement with NEOM across infrastructure, renewable energy and technological innovation. The benefits and opportunities for this partnership will only continue to grow,” Zhuping added.