Over 105 Million Visitors Thronged Dubai Mall in 2023

Dubai’s tourism sector is thriving and a record 105 million visitors stepping into Dubai Mall in 2023, a jump of over 19% on the previous year’s 88 million, is a clear indication. Even the sales were also exceptionally strong during the past year.

According to the latest figures released by Dubai Mall, as many as 20 million people thronged the mall in the first two months of 2024, another record for the shopping centre, which is located in the vicinity of the world’s tallest building Burj Khalifa and the classic musical fountain.

Emaar founder Mohamed Alabbar, said that these numbers reflected Dubai Mall’s impressive status and mirrors the forward-thinking leadership and strong economy of Dubai.

“Our mall embodies the city’s vibrant spirit and dedication to excellence, turning the leadership’s vision into a reality. Being an integral part of Dubai’s economic fabric, we play a crucial role in the city’s success and innovation,” he said.

The new figures also show how the mall has become a global draw, attracting visitors from every corner of the world.  “This wide range of nationalities not only underscored the mall’s worldwide charm but also reflected the cosmopolitan culture of Dubai itself,” Alabbar added.

Global Retail and Leisure Icon

The mall’s events and promotions in 2023 and the beginning of 2024 were a key driver of its foot traffic, as well as essential festive occasions and international celebrations. Major events like the Dubai Shopping Festival, the Dubai Food Festival and the acclaimed three Day Super Sale further demonstrated the mall’s ability to draw and engage massive crowds.

The mall’s digital footprint expanded significantly, with an Instagram following currently at 1.3 million. The mall’s commitment to customer satisfaction is evident in the high customer satisfaction scores, which averaged 4.6, reflecting positive feedback from thousands of customers.

Elevated Shopping

In 2023, Dubai Mall redefined luxury retail as the “Retail Relation” programme partnered with top-tier brands created an immersive shopping experiences for the visitors.

People marvelled at the magical festive displays by Cartier, Carolina Herrera, and Dior, while the Ramadan installation featured exclusive collections from brands like Fendi and Chloe. High-profile events like the exclusive Watches and Wonders, and the debut of Louis Vuitton’s Pharrell Williams collection, further cemented the mall’s status as a luxury shopping haven.

Dubai Mall was established in 2009 on a sprawling 1.2 million sq ft Dubai Mall and situated at the heart of Downtown Dubai. It is the most visited retail and lifestyle destination in the world – welcoming over 100 million visitors every year.

Dubai Mall has more than 1,200 retail outlets, including two anchor department stores, Galeries Lafayette and Bloomingdale’s, along with over 200 international dining experiences and a wide range of entertainment and leisure attractions for families to enjoy.