Plaza Premium Group Opens Saudi Arabia office

As part of its plans to expand in the Middle East region, the Hong Kong-based Plaza Premium Group (PPG), the pioneering leader in global airport hospitality, has opened an office in Saudi Arabia and plans are underway to invest up to $100 million to expand its presence in the Middle East.

With a major focus on Saudi Arabia, which is constructing four new airports including the world’s largest King Salman International Airport, PPG will allocate the new funds to open world-class lounges, establishing a global airport concierge service with white-glove service, creating innovative dining outlets, and exploring opportunities for in-terminal hotels.

Deputy CEO Bora Isbulan will lead this initiative, and will direct the business development, commercial, and marketing divisions, as well as forge robust alliances throughout the region.

With a presence in the Middle East since 2014, PPG has developed a robust portfolio of airport lounges, hotels, and F&B outlets; the company currently operates in 15 locations across eight international airports within key regional cities including Amman, Riyadh, Jeddah, Dammam, Dubai, and Muscat.

The investment aims to establish a corporate presence in the Kingdom and support the company’s goal of expanding its global footprint to 500 locations by 2025, The targeted investment in the Middle East is part of US$300 million that PPG intends to invest over three years globally.

Adding Value

Founder and CEO of PPG Song Hoi-See (pictured), the planned investment will help to add value to development of airport hospitality services at the existing and upcoming destinations throughout the Middle East.

“This is an exciting time to invest in the Middle East, a region that exemplifies the future of travel and tourism. It is rich in ancient culture yet embraces modernity, reflecting PPG’s ethos of innovation and growth alongside our travel partners,” he said.

PPG is currently offering its services in 80 airports, 30 countries and 250 locations. In fact, PPG has opened four new lounges – three in China and One in Kenya in the last eight months.

The three new lounges at Chongqing Jiangbei International Airport (CKG), marks PPG’s debut in Southwest China in its mission to make travel better by strengthening its presence in the Greater China market.

An exclusive lounge at the Jomo Kenyatta International Airport (JKIA), in terminal 1D in Kenya was opened in February this year. True to the brand, the lounge brings a world class elegance and functionality, providing discerning travellers at JKIA with a go-to space to relax, eat, drink, work, and refresh.