Salesforce to Invest $1 Billion in Singapore

Scaling up its presence in Southeast Asia, Salesforce, the world’s top AI CRM, on Tuesday announced plans to invest $1 billion in Singapore over the next five years, affirming a strong commitment to accelerate the nation’s digital transformation and Agentforce adoption.

Singapore is an important growth market for Salesforce as businesses increasingly embrace Agentforce to unlock new opportunities. This investment underscores Salesforce’s support for Singapore’s National AI Strategy 2.0 and the nation’s vision as a driver of global AI innovation.

Spurred by a $6 trillion digital labour market, thousands of customers around the world are investing in Agentforce, Salesforce’s digital labor platform, to build and deploy agents that can reason, decide, act, and drive meaningful outcomes 24/7‌.

Singapore has been dealing with a slowing growth rate of the labour force, contributed by an aging population and declining birth rates. Agentforce delivers Singapore an opportunity to rapidly expand its labor force in many key service and public sector roles.

This investment will also help support Singapore enterprises as they build limitless digital workforces, bringing humans together with trusted autonomous Agentforce agents to unlock new levels of productivity, innovation, and growth. As Agentforce adoption accelerates, it has the potential to drive significant impact‌ ‌across Singapore’s industries, startups, and the public sector‌.

Singapore Airlines and Salesforce Collaborate on AI-Powered Customer Servicing Applications, Plan to Co-Develop More Solutions for the Airline Industry

Singapore Economic Development Board Managing Director Jermaine Loy said that the investment will boost the city-state’s ongoing efforts to build a vibrant hub for AI innovation and adoption across its economy.

Salesforce’s initiatives in AI research and workforce development will strengthen Singapore’s ecosystem by catalysing innovation for key industries and corporates based in Singapore, Loy added.

Salesforce’s Chair and CEO Marc Benioff said that they were in an incredible new era of digital labour where every business will be transformed by autonomous agents that augment the work of humans, revolutionising productivity and enabling every company to scale without limits.

According to him, Singapore is at the forefront of this shift, and as the world’s largest provider of digital labour through their Agentforce platform, Salesforce is thrilled to expand its work with the business community and our long-time partners in the region to drive innovation, productivity and growth, he said.

Driving Global Agentforce Innovation

Salesforce has been investing in Singapore for nearly two decades and has established a thriving customer base and partner ecosystem in the region. Customers of all sizes, including industry leaders like Singapore Airlines, Grab, M1, FairPrice Group, Ocean Network Express and PRISM+ are using Salesforce AI technologies to drive efficiency, enhance customer experiences, and unlock new revenue streams.

Singapore plays a crucial role in driving Agentforce innovation for Salesforce. In 2019, Salesforce expanded its AI Research team internationally, choosing Singapore as its first overseas AI Research hub location. 

Singapore Airlines

In fact, Singapore Airlines and Salesforce have announced that the Airline is incorporating Agentforce, Einstein in Service Cloud, and Data Cloud into its customer case management system, enabling it to deliver more consistent and personalized service to its customers.

The two companies also plan to co-develop AI solutions for airlines at the Salesforce AI Research hub in Singapore, aiming to provide greater value and additional benefits to the industry. 

Expanding Hyperforce

Salesforce is expanding its services on Hyperforce in the country, first introduced in Singapore in 2021, its trusted next-generation platform architecture, in Singapore to provide data residency for Data Cloud, Agentforce, and Unified Marketing Applications (UMA) by next month.

This will empower Singapore businesses to capitalize on Salesforce’s Agentforce and data offerings while adhering to local data residency regulations, an imperative for regional and global organisations in regulated industries such as the government, financial services or telecommunications. This helps align with data privacy regulations, enhancing data security and fostering trust among customers and stakeholders by demonstrating a commitment to compliance.