Business

StarHub Completes Acquisition of MyReublic Broadband

A day after Tuas announced plans to acquire Singapore-based telecom firm M1 from Keppler, the city-state headquartered StarHub Ltd on Tuesday said that its wholly-owned subsidiary, StarHub Online Pte. Ltd. has completed the acquisition of the remaining 49.9% stake in MyRepublic Broadband Pte. Ltd.

StarHub, which is listed on the Singapore Exchange mainboard, already held a controlling stake of 50.1 per cent in MyRepublic’s broadband business since 2022. The latest purchase comprises about $73.31 million for the 49.9% equity stake and over $8.4 million for the assets and brand.

However, the $73.31 million will be set off against an existing $57.68 million loan from StarHub to MyRepublic, with the balance of $24.1 million to be paid in tranches.

The transaction also includes the MyRepublic brand in Singapore and certain key operational assets of MyRepublic Group Limited associated with MR Broadband’s business and operations, StarHub said.

With this milestone, MR Broadband is now a wholly-owned subsidiary of StarHub, reinforcing the company’s leadership in Singapore’s broadband market. However, with the sale of its remaining stake in the broadband business, MyRepublic retains a virtual mobile business that StarHub does not have a stake in.

The takeover allows StarHub to assume full ownership of MR Broadband, enabling greater strategic alignment. It also secures the brand equity in Singapore as well as operational assets integral to MR Broadband’s operations.

This move strengthens StarHub’s multi-brand, multi-segment strategy in the Singapore broadband market and enables greater value creation through service differentiation and cross-product bundling.

Major Milestone

StarHub Chief Executive Nikhil Eapen said that this was not just an acquisition but an acceleration. “We have laid a strong foundation for growth and with MR Broadband fully under our wing, we can move faster, go further, and serve customers with even greater clarity and care,” Eapen said.

The transaction marks a major milestone for StarHub, coming after the successful completion of its transformation journey to digitise, automate, and modernise its core business. With this foundation firmly in place, StarHub is now focused on continuous innovation to enhance customer experiences and drive sustainable growth.

The broadband landscape in Singapore is shifting and StarHub is moving decisively to shape the next phase of consolidation with a clear focus on customer outcomes.

Nikhil further said that they were in a phase of consolidation and not just watching it unfold, and they were shaping it.

“As the market shifts, scale, quality, and resilience matter more than ever. Smaller players may find it harder to sustain, especially without robust platforms. Our role is to step up to provide the reliability, performance, and consistency that customers deserve at a time when they need it most,” he added.

This acquisition reinforces StarHub’s position as the provider of choice for local consumers who demand better and ensures more customers in Singapore will benefit from trusted, high-quality broadband and mobile services with no compromise on experience.

Global Business Magazine

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