Two AI Firms Ink Pact with Dubai CommerceCity

Dubai CommerCity (DCC), the region’s first free zone dedicated to digital commerce, and a joint venture between the Dubai Integrated Economic Zones Authority (DIEZ) and Wasl Properties, has announced strategic partnerships with qeen.ai, a leading provider of agentic AI solutions for e-commerce, with the aim of driving e-commerce growth in the UAE, and Portmind, an AI solutions company that empowers international trade businesses by enhancing efficiency through AI technologies.

These collaborations were announced during the ongoing Dubai AI Week and held under the patronage of H H Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence, and Chairman of the Board of Trustees of Dubai Future Foundation.

The partnership with qeen.ai brings together DCC’s advanced digital commerce infrastructure and qeen.ai’s AI capabilities to establish a future-focused ecosystem that supports the growth of e-commerce businesses.

By combining expertise in intelligent automation, AI-driven customer experience management and streamlined digital sales, the collaboration is designed to accelerate digital transformation for digital commerce SMEs and high-growth brands.

Commenting on the partnership with qeen.ae, Mitch Bittermann, Senior Vice President – Commercial at DCC, said that the partnership reflects their commitment to support the Emirate’s vision to become a global hub for artificial intelligence and a leader in shaping the future of digital economies.

“This is also in line with the ambitions of Dubai’s Economic Agenda (D33). By integrating intelligent automation and agentic AI solutions into our ecosystem, we are enhancing the competitiveness of e-commerce businesses and contributing to a thriving AI-driven economy that attracts global talent and investment,” Bittermann said.

Dina Alsamhan, Co-founder & CBO of qeen.ai, sad that partnering with DCC is a strategic step in advancing the UAE’s digital commerce infrastructure as DCC enables market access and qeen.ai provides the intelligence layer that drives next-level performance.

She also said that their AI agents give SMEs the tools to automate, localise, and optimise their operations, enabling them to scale efficiently and compete globally.

“With this partnership, we’re reshaping how e-commerce is done in the region, ensuring SMEs can scale efficiently and maintain a competitive edge in an increasingly digital world,” Dina said.

Additionally, through the integration of Portmind’s AI-powered Sail platform, businesses operating within Dubai CommerCity will benefit from a more agile, efficient, and compliant customs process, reinforcing the free zone’s commitment to innovation, ease of doing business, and smart trade

enablement.

Beneficial for Companies

By automating key processes related to shipping and customs documentation, including data collection, validation, classification, and regulatory compliance, DCC companies will benefit from faster customs clearance, real-time shipment visibility, and reduced operational overhead.

Abdulrahman Shaheen, Senior Vice President of Operations at DCC said that their partnership with Portmind reflects DCC’s commitment to creating a smarter, faster, and more agile business environment for companies of all sizes.

Portmind CEO Julien Gurunlian said that their Sail platform is designed to eliminate inefficiencies and reduce friction in cross-border operations. This partnership allows Portmind to enable smarter, faster customs workflows that drive compliance, reduce costs, and enhance trade transparency—benefiting businesses across the DCC ecosystem.

With the UAE’s e-commerce market expected to exceed $13.29 billion by 2028, the partnerships support national efforts to strengthen the digital economy and position Dubai as a leading hub for next-generation trade and technology.