PC: TTN
Abu Dhabi will host the 14th annual Meetings Arabia and Luxury Travel (MALT) Congress in February, an exclusive event that brings together senior travel buyers and global brands to shape the future of luxury, MICE and corporate travel.
MALT 2026, scheduled to take place on February 11 and 12, is expected to convene key decision-makers who are actively influencing the direction of global travel.
Around 250 participants are set to attend, as the Middle East continues to consolidate its position as one of the world’s most influential outbound travel markets. Supplier participation has been intentionally limited to maintain exclusivity and ensure relevance. More than 2,000 pre-scheduled one-on-one meetings are planned, designed to ensure focused and results-oriented business engagement.
MALT is an invitation-only, results-driven business platform created to facilitate targeted networking. It brings together senior Middle Eastern buyers in corporate and luxury travel with leading international destinations, hotels, destination management companies (DMCs) and travel technology providers. The format is highly structured, prioritising strategic business alignment over broad visibility.
The two-day programme will explore themes including AI-driven personalisation, predictive travel intelligence, multi-generational traveller behaviour, VVIP protocol, wellness as a value driver, and the growing importance of authentic cultural and gastronomic storytelling. The sessions are designed to offer practical insights and actionable strategies rather than high-level trend discussions.
The MALT 2026 agenda reflects a broader shift in how luxury and corporate travel experiences are designed, delivered and marketed. The programme highlights how data, artificial intelligence, cultural understanding and emotional storytelling are increasingly shaping traveller expectations and influencing business outcomes in a more intelligent and personalised manner.
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