Al Arabia Outdoor Advertising Sign MOU with Multiply Group

In a significant step towards global expansion, Al Arabia Outdoor Advertising signed a Memorandum of Understanding (MOU) with Multiply Group’s media vertical, setting the stage for the creation of a joint entity dedicated to investing in the global out-of-home (OOH) advertising sector, strengthening global presence and supporting expansion plans into international markets.

This MOU marks a new chapter in international collaboration as both companies work together to pioneer cutting-edge advertising technology solutions and this strategic alliance positions them at the forefront of the industry, ensuring they remain competitive amid rapid advancements in the sector.

The partnership will also drive business expansion, deliver innovative advertising solutions to global markets, and open new investment avenues while fostering industry sustainability.

This collaboration also focuses on exploring joint acquisition opportunities and investments in OOH advertising with an emphasis on expansion beyond the MENA regions, Abu Dhabi-based Investment Holding Company Multiply Group said in a disclosure with Abu Dhabi securities Exchange (ADX) on Thursday.

The MOU includes a key provision for exploring joint investments in advertising technology and artificial intelligence within the OOH sector as it aligns with the industry’s ongoing transformation and emphasises the development of advanced advertising platforms, including Supply-Side Platforms (SSP), these technologies will enhance the efficiency of reaching targeted advertising segments, improve overall sector sustainability, and integrate with the future of digital advertising.

Expanding Global Operations

Arabia Outdoor Advertising CEO Mohammad Al-khereiji said that the MOU with Multiply Group reflects his company’s continued commitment to scaling his company’s operations globally, aligning with their significant growth across the Middle East as the leading OOH advertising network in the region.

He added: “We believe this collaboration will strengthen our position as one of the fastest-growing companies in the OOH industry, allowing us to introduce ground-breaking solutions that harness the power of artificial intelligence and emerging technologies.”

Multiply’s Group CEO and Managing Director Samia Bouazza said that this partnership is part of his company’s global growth strategy. With two media powerhouses joining forces, they have established the foundation for advancing out-of-home advertising and AdTech.

This move reflects the ambitious global expansion vision shared by both Multiply Group and Al Arabia Outdoor Advertising, through the creation of a joint venture focused on capturing growth opportunities in out-of-home advertising and adtech beyond the MENA region.

The collaboration represents a key step in attracting investor interest in high-return opportunities and engaging technology partners seeking to scale.