Buyerlink Acquires Inspirato In Reverse Merger
The US-based Inspirato Incorporated, the premier luxury vacation club and property technology company, has announced on Thursday that it was merging with online marketplace company Buyerlink in a reverse merger valuing Buyerlink at $326.3 million.
Buyerlink, which is fully owned by private equity firm One Planet Group, and is the largest shareholder of Inspirato.
One Planet Group will become the majority shareholder of the combined public company, which will be renamed One Planet Platforms and will continue to trade on the Nasdaq Stock Exchange under a new ticker symbol to be confirmed.
This proposed combination is designed to create a diversified, consumer-focused marketplaces platform and signals the next chapter of the company’s evolution, from an exclusive hospitality brand to a technology-first luxury travel marketplace with a deep focus on maximising value for its members.
By integrating Buyerlink’s demand generation and marketplace capabilities, the Inspirato platform will enhance services for its members and expand how luxury travel experiences are aggregated, discovered, and monetized across untapped segments of the global luxury travel market.
Buyerlink is a leading marketplaces platform, operating across high-value verticals, with established strength in automotive and home services. Built on world-class technology, it enables scaled consumer demand generation while delivering consistently strong margins and cash flow.
One Planet Platforms will operate a diversified portfolio of marketplaces, anchored by travel, automotive, and home services. The combination of Buyerlink and Inspirato positions the luxury travel marketplace to realise its potential by applying AI technologies and a scalable business model designed to support sustained growth.
The Inspirato brand will continue as the premier luxury travel division of the combined entity.
Ann Payne, Lead Independent Director of Inspirato, said that this combination allows them to better serve their members as they remain the company’s top priority.
Ann also said that this merger enhances Inspirato’s ability to serve them with smarter discovery, better personalisation, and deeper inventory across the travel journey, from inspiration to experience.
This strategic alignment is further underscored by the shared leadership of Payam Zamani, who serves as Chairman and CEO of Inspirato as well as the Founder and CEO of Buyerlink.
Zamani said that he invested significantly in Inspirato last year because he genuinely believed in its mission and long-term potential. This combination represents the next chapter in Inspirato’s evolution, rethinking how luxury travel is curated and delivered across untapped global markets.
It also reinforces Buyerlink’s commitment to continuously enhancing the experience the company offers to its members. With Buyerlink’s proven technology and the integration of AI, they were laying the foundation for a powerful platform that can scale high-performing marketplaces across a range of industries, Zamani added.
Transaction Details
Under the terms of the agreement, the transaction consideration will consist of 90% common stock and 10% preferred stock consideration. The preferred stock will carry a 7% accrued dividend and will be redeemable into cash or common stock. Shares issued to Buyerlink will be valued at $3.61 per share (the average closing price of Inspirato common stock over the 45 trading days preceding the signing of the agreement).
The parties anticipate completing the transaction in Q3 of 2025, subject to customary closing conditions, including regulatory approvals and stockholder approvals of Inspirato. The parties negotiated the definitive agreement during an exclusivity period following execution of their Letter of Intent and completed mutual due diligence prior to signing.
