China’s EV Firm XPENG Motors Enter Hong Kong Market

XPENG Motors, a leading Chinese smart electric vehicle company, on Wednesday announced that it was expanding its footprint through a dealer partnership with Sime Darby Motors in Hong Kong.

The partnership will enable XPENG to bring its latest smart EVs to local consumers in the Hong Kong market with branded showrooms, after-sales support, and comprehensive guidance through each stage of the buying process.

XPENG has already experienced rapid growth in the ten years since its establishment in 2014. As of the end of last year, its cumulative historical delivery volume exceeded 400,000, and it delivered more than 140,000 new vehicles in 2023 alone.

A Strategic Move

Entry into Hong Kong is a strategic next step for XPENG’s business expansion. As an international business hub and one of Asia’s most vibrant cosmopolitan cities, Hong Kong serves as an important springboard for XPENG’s global expansion.

Entering the Hong Kong market is strategically important as a model for the company’s market expansion and a testament to its focus to scale. XPENG is fully committed to bringing innovation that serves its customers’ evolving needs as well as realising a future of human-first intelligent mobility in Hong Kong, and around the world.

Brian Gu said that today is a major milestone in XPENG Motors’ overseas strategy as with its brand’s advanced smart electric vehicle and leading technology, the company is committed to providing car owners with smarter travel solutions, as well as an environmentally friendly driving experience.
“Coupled with Sime Darby Motors’ years of sales experience in the Hong Kong automotive market, we are excited to bring the premium XPENG experience to Hong Kong,” he added.

Tommy Wong, Managing Director of Hong Kong & Macau, Sime Darby Motors (HK) Limited, said that the electric vehicle market has become very popular among Hong Kong car owners and leasers in recent years.

“As the market continues to grow, we want to provide our customers and major users with a wide choice of premium, innovative vehicles. We believe that, with XPENG Motors’ ambition to establish itself as a smart car leader, will meet Hong Kong consumers’ demand for high-quality electric vehicles,” he said.

As XPENG Motors enters Hong Kong, Sime Darby Motors has announced that XPENG focus models, including the latest pure electric SUV model G6 and the flagship pure electric seven-seater MPV X9, will be the first to meet with car fans in mid-May, and expected delivery starting from Q3.

Alongside Hong Kong, XPENG is also set to enter Macau with partner XIN KANG HENG HOLDING LTD, offering XPENG models G9, X9, G6, and P7i. Left-hand drive models will start delivery in May.