Danube Home signs deal with Saudi Arabia’s Masah to enter the Kingdom’s market

Danube Home, a key home furnishing brand in the Middle East and GCC region, has joined hands with Saudi-based Masah Specialized Construction Company to set up a new venture in the Kingdom that will develop multiple projects across educational, hospitality and other key sectors.

A unit of Dubai building material company Danube, it operates in the lifestyle retail sector and has presence in more than 20 countries across the globe including Bahrain, Qatar, Kuwait, Oman and Egypt. It is specialized in 25,000 products sourced from 23 countries across the globe.

Masah Construction, which was established in 2006, has completed a wide range of projects with specialisation in the health care sector utilizing the latest technical design applicable methods for more than a decade and a half.

Masah is registered as a Saudi Company under SAGIA with “Skill Construction” as international partner. They are one of the largest construction-based organizations in Saudi Arabia, who have executed wide variety of projects with a specialization in the health care sector.

Through utilizing the latest technical design applicable methods, they have a competitive edge in the construction field. Their commitment to client satisfaction, with utmost importance to quality is what makes them unique.

As a solution provider in the home improvement sector with an in-house design and develop team offering affordable luxury, Danube Home aims to add value to the projects undertaken by Masah Construction.

Under the agreement Danube Home will partner with Masah Specialized Construction Co. for Project Business in Saudi Arabia. Under this new partnership, Danube Home will collaborate with Masah Group for multiple construction projects across educational, hospitality and other prominent sectors.

Successful Step

Adel Sajan, MD at Danube Group said: “This is a successful step in expanding our presence across Saudi Arabia, keeping in mind the sudden surge of economic growth the region is facing. We are sure that our association with the Masah Construction will take Danube Home to greater heights.”

He made these remarks after signing the deal with Mohammed Abdul Nayeem, the General Manager of Masah Construction, and Sayed Habib, Director (Business Development, E-Commerce & Franchise) for Danube Home.

Expressing delight at the partnership, Nayeem said: “Masah Construction is sure that products and services from Danube Home will facilitate our work and enhance the outcome.”

Sayed Habib, who pioneered the expansion at Danube Home, said that this agreement between the two experts in their respective industries is path breaking. “With the market and economy in Saudi Arabia booming with opportunities, we believe that it is the right time to step into the market in collaboration with the Masah Specialized Construction Co, who are one of the leading construction companies with many major projects associated to their name,” he added.