Dubai continues to lead the global branded residences sector, reaching a new milestone with 48,474 branded units as of H1 2025, Dubai-based Morgan’s International Realty, a premier luxury real estate brokerage and property investment consultancy firm, said in its latest report.
The city welcomed 12 new branded projects in the first half of the year, adding 5,510 units to its growing inventory. Despite a 3% drop in transactions volume compared to H1 2024, the total transactions value rose by 37%, signalling a clear shift toward ultra-prime real estate and larger ticket sizes, the report said.
Pro-investor policies, world-class infrastructure and a thriving luxury real estate market have fuelled Dubai’s growth into the global hub for branded residences. However, these branded residences in Dubai now fetch an average price of over $1000 per sq. ft., which is 40% higher than the $735.19 for non-branded properties, the report said.
A tax-free economy long-term residency incentives and rising demand from international investors have driven rapid expansion, surpassing traditional luxury hubs has solidified Dubai’s position as the premier destination for branded residences.
The transaction values rose 37% y-o-y to $10.8 billion despite a 3% dip in transaction volumes, signalling a shift toward ultra-prime real estate and larger ticket sizes, the report said.
Currently there are 144 branded residences and of them,90 projects are under construction, adding more than 30,000 units to the pipeline. This growth builds on an existing inventory of 48,000 branded units, the report noted.
While Address Hotels & Resorts holds the largest share of Dubai’s branded residences market with 15 developments in total, its close contenders include VIDA Hotels & Resorts and Dorchester Collection, highlighting the dominance of luxury hospitality brands.
Morgan’s Managing Director Elias Hannoush said that Dubai’s real estate market is undergoing a fundamental shift. Branded residences are no longer a niche segment they have become a core asset class, attracting institutional investors and setting new price benchmarks.
“This report offers a strategic framework for investors, developers, and global brands to navigate this evolving landscape and capitalise on its long-term potential,” he added.
The most expensive unit was sold for $44.91 million was a 6-bedroom penthouse at Jumeirah Asora Bay and the highest price paid was $4,981 per sq. ft. The market registered a 37% growth in sales volumes y-o-y, the report said.
Among the communities, The Oasis witnessed sale of 773 units valued around $3.55 billion, and followed by Downtown Dubai (773 units valued around $1.55 billion), Dubai Harbour (610 units valued $1.18 billion), Dubai Marina (1,320 units valued around $899.3 million), and Business Bay (464 units valued $558 million) respectively.
Next Landmark Developments
Dubai’s next landmark developments are Trump International Hotel & Tower Dubai and Jumeirah Asora Bay.
Trump International Hotel & Tower Dubai is being developed by DarGlobal and it is a landmark of ultra-luxury living, offering 1–4-bedroom residences and penthouses across 80 floors.
Designed for those who demand excellence, it features private elevators, premium materials, and expansive interiors with high ceilings. Residents enjoy panoramic views of the Burj Khalifa, Dubai skyline, and the sea.
The amenities include a rooftop pool, cutting-edge fitness center, and the exclusive indoor Trump Club and this iconic tower sets a new benchmark for elite urban living in Dubai. The average price is $934 per sq. ft. and is expected to be completed by Q4 2031.
Jumeirah Asora Bay at La Mer is being developed by Meraas is an ultra-luxury beachfront residential development featuring 4–7-bedroom apartments and penthouses. The average price is $2,274 per sq. ft, and is scheduled for completion in Q1 2029.
Located just 5 km from Downtown Dubai, it offers seamless access to top attractions like Burj Khalifa, Dubai Mall, and City Walk. The project blends coastal serenity with Dubai’s vibrant lifestyle, set amidst natural hills and designed with flowing facades inspired by dunes and ocean waves.
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