Business

e& Money, PayPal to Launch UAE’s First Digital Wallet

e& Money, the fintech arm of the UAE telecom firm e&, on Wednesday announced plans to launch a partnership with PayPal to introduce account linking and instant withdrawals in the UAE.

Once live, this collaboration will make e& money the country’s first and only digital wallet that links directly to PayPal, giving users access to their balances in UAE dirhams (AED) through the e& money app.

When the service becomes available, PayPal customers will be able to link their accounts to e& money and move funds into their wallets instantly, converting US dollars to AED at a fixed exchange rate with no hidden fees.

A second phase is planned that will let users send money from e& money back to PayPal, creating a two-way bridge between the two platforms. As part of this roadmap, e& also intends to join PayPal World – a series of global partnerships connecting many of the world’s largest payment systems and digital wallets on a single platform.

Otto Williams, SVP, Regional Head and General Manager at PayPal Middle East and Africa, said that the UAE continues to stand out as one of the world’s most dynamic markets for digital innovation. “Partnering with e& demonstrates PayPal’s commitment to fuelling growth and opportunity for the future. By combining our global network and trusted capabilities with e&’s regional leadership, we’re empowering people and businesses to shop, send money, and transact across borders with greater ease than ever before,” Williams said.

Melike Kara, CEO of e& money, said that cross-border commerce depends on fast, reliable payment rails.

“By joining forces with PayPal, we will be eliminating the friction freelancers, creators, and everyday consumers face when bringing their earnings into the local economy. This is what financial inclusion looks like in action: Instant, transparent, and secure,” Kara added.

Immediate Access to PayPal Users

The partnership will bring immediate access to PayPal users: funds will be transferred within moments, 24 hours a day, and will be ready to spend on bill payments, peer-to-peer transfers, cash out to their bank accounts or spend with the e& money card.

Exchange rates will be fixed up-front, and fees disclosed in advance, ensuring transparency so customers avoid the surprise charges common in traditional pay-out channels.

For the UAE’s growing freelancers and digital creators’ community, instant withdrawals eliminate cash-flow bottlenecks and reduce dependence on costly third-party services. Everyday consumers will also be able to use their PayPal balances locally for shopping, bills or transfers, without waiting days for a bank-clearing cycle.

At the national level, this partnership will support the UAE’s financial inclusion agenda and accelerate the shift toward a cashless economy, aligning with the country’s digital economy strategy and its target for the digital economy to reach 19.4% of GDP by 2031.

The announcement marks the first milestone in a broader roadmap. e& money and PayPal plan to co-invest in marketing and further product innovation to integrate global digital platforms even more seamlessly into everyday life in the UAE.

Global Business Magazine

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