Klook Raises $100 Million in Funding from Vitruvian Partners

Hong Kong-headquartered Klook, a leading platform for experiences and travel services in Asia, has announced that it has raised $100 million in funding led by the global private equity investment firm Vitruvian Partners.

The latest investment underscores continued confidence in Klook’s vision, market leadership, and operational excellence as the company accelerates its efforts to capture the fast-growing market of next generation travellers and deepen its reach across Asia Pacific.

The newly secured capital will drive Klook’s next phase of growth and innovation. Through its expanded, the company plans to enhance customer experience, merchant operations, and internal productivity.

The company is also future-proofing the tourism sector through digital transformation and fostering community impact in collaboration with tourism boards across Asia-Pacific, it said in a release.

According to recent forecasts, international visitor arrivals in the Asia Pacific region are expected to grow from 619 million in 2024 to 762 million by 2026, surpassing previous highs in 2019.

This resurgence, coupled with evolving traveller behaviours, including a growing preference for experiences over material goods, positions Klook to capture significant market share as a trusted platform for experiences and services across the region.

Marking its 10^th anniversary in 2024, Klook has been instrumental in redefining how travellers discover and book in-destination experiences. The company has facilitated millions of seamless travel moments, empowered local businesses, and contributed $7.2 billion in GDP and supported over 219,000 jobs in Asia Pacific, reaffirming its pivotal role as a key economic engine in the region’s tourism sector.

Unique Travel Experiences                                           

Look’s CEO and Co-Founder Ethan Lin said that over the past decade, Klook has established itself as the go-to platform for travel experiences in Asia Pacific, reimagining how travellers discover and connect with destinations.

With the region set to remain the heartbeat of global tourism, Klook’s strong brand, extensive supply network, and deep local expertise position us to deliver even greater value to the next generation of experience-driven travellers across the world, he said.

He also said that the investment from Vitruvian Partners, known for backing high-growth, category-defining companies, brings a wealth of expertise and global perspective to Klook’s next phase of growth. With a strong track record of supporting travel innovators and scaling global businesses, Vitruvian’s partnership reinforces Klook’s ambition to expand its reach, and solidify its position as a category leader.

Sophie Bower-Straziota, Partner at Vitruvian Partners, said that they were thrilled to partner with Klook at this pivotal moment in its journey. Klook’s track record of innovation, commitment to customer experience, and deep market expertise makes it uniquely positioned to lead the transformation of travel experiences in Asia Pacific.

“We believe Vitruvian’s investment and its deep thematic expertise in the global travel experience market will help further drive Klook’s growth by strengthening its operational capabilities and expanding its reach,” Sophie added.