Meedaf and Brinks to Revolutionise Cash and ATM Services

Meedaf, an Abu Dhabi Global Market (ADGM)-licensed entity launched two months ago to serve financial institutions across the GCC, on Monday announced a strategic joint venture (JV) with Brinks, a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services.

This collaboration is set to revolutionise the cash management and ATM managed services industry in the UAE, ushering in a new era of efficiency, security, and innovation, the company, which is backed by Abu Dhabi Commercial Bank, said in a statement.

As the first strategic partnership on the Meedaf platform, the new venture will empower financial institutions by harnessing Brinks global technology, infrastructure, and operational expertise to establish elevated standards in cash management and ATM managed services throughout the UAE. This collaboration will deliver fully integrated solutions encompassing cash-in-transit, money processing, ATM managed services, and digital retail solutions, including deposit machines, cash recyclers, and kiosks.

Through the integration of advanced technologies, it aims to enhance operational efficiency and reduce costs across the cash ecosystem.

Brinks brings many decades of global experience in managing complex, high-volume operations, coupled with proprietary systems that optimises route planning, crew deployment, and cash centre performance.

These advanced capabilities are now seamlessly integrated into Meedaf’s offerings, enabling financial institutions to reduce complexity, enhance consistency, and streamline their day-to-day operations.

Meedaf’s unparalleled regional experience will enable the joint venture to include cutting-edge technologies and advanced capabilities to ensure smarter, more secure operations and control across the entire cash ecosystem.

Following its launch in the UAE, this strategic joint venture is set to transform the industry, driving operational transformation that combines innovative solutions with industry-leading standards across the region. It also marks a major step forward in Meedaf’s expansion into key regional markets.

Revolutionising Services

Abdulla Abdul Aziz AlShamsi, Managing Director and CEO at Meedaf, said that their JV with Brinks underscores Meedaf’s unwavering commitment to revolutionising financial services through cutting-edge innovation and strategic alliances.

By harnessing Brinks’ unparalleled global expertise in cash management, Meedaf was poised to deliver exceptional operational efficiency and security to financial institutions across the GCC region, he said.

“This collaboration represents a pivotal stride towards realizing our vision of a more agile and resilient financial ecosystem, setting new benchmarks for excellence and transforming the landscape of financial services in the UAE,” he added.

Nader Antar, EVP and President, Brink’s IMEA and APAC & Brinks Global Services, said that they were excited by the opportunity to collaborate with Meedaf to create a truly transformative service

model.