Omorfia Group Buys The Juice Spa and Salon in UAE

In a strategic move to bolster its position in the beauty industry, Omorfia Group, the beauty anchor of Abu Dhabi-based investment holding company Multiply Group, on Monday disclosed the acquisition of 100% of The Juice Spa and Salon in the UAE.

This acquisition is a testament to Omorfia Group’s strategic vision of growth through bolt-on investments, further solidifying its foothold in the UAE’s beauty sector, Multiply Group in a filing with Abu Dhabi Securities Exchange (ADX).

Founded in 2005, The Juice Spa and Salon have carved a niche for itself by offering luxury beauty experiences for the mid-market segment. With a presence of 10 locations across the UAE and a dedicated team of 172 employees, the brand is projected to generate a revenue of $7.9 million post- acquisition.

The acquisition is a pivotal step for Omorfia Group in its mission to consolidate its local market share and broaden its geographical footprint. A key aspect of this partnership ensures that each brand under the acquisition umbrella will maintain its individual brand identity.

Describing the acquisition as a “strategic milestone, for his company, Faris Al Dhaheri, CEO and Managing Director of Omorfia Group said that It not only amplified his company’s growth trajectory but also underscored its commitment to becoming a dominant player in the Middle East’s beauty industry.

“With this acquisition, Omorfia’s portfolio now made up of 6 distinguished brands, collectively marking our presence in 82 locations across the region,” he said.

The acquisition comprises multiple legal entities such as The Juice Beauty Salon, Juice Spa Salon, Juice Lounge Spa and Beauty Center, Jamm Salon Supplies, Atelier Hommage Mens Salon L.L.C, and Acumen Int Limited (Hommage).

Omorfia Group, recognised for its flagship brands Tips and Toes, Bedashing, Jazz Lounge Spa, and Fisio consistently prioritizes quality and innovation. The alignment of The Juice Spa and Salon with Omorfia’s ethos is evident, with both entities championing premium consumer experiences.

The capital from this acquisition is earmarked for strategic initiatives, including potential business expansion, product and service diversification, and scaling operations, Multiply Group said in the filing.

About Omorfia Group

Omorfia Group is a leading beauty sector provider shaping the GCC markets. It comprises of personal care and beauty companies, namely Tips & Toes, Bedashing Holding Company, Jazz Lounge Spa, Fisio, and Creative Beauty Source.

The group consolidates consumer-centric businesses that are high-growth, recession proof and with high purchasing power. Its strength shows in the ability to seize the opportunities and reinvent the customer experience. With its six innovative concepts, and a growing family of 2500 team members, Omorfia Group has established an unparalleled presence in the region.

About Juice Spa & Salon

Established in 2005, Juice Spa & Salon set out with a vision to redefine and elevate the beauty experience in the UAE and stands as one of the leading names in the beauty sector, testament to its unwavering commitment to excellence.

At its core, Juice aims to empower its customers, offering them the most premium beauty brands from around the world. Over the past two decades, the company has witnessed exponential growth, all while keeping the art of hairdressing and beauty services vibrant and innovative.