The Drinks Bureau Offers Canned Cocktails for UK Travellers

Ready-to-serve (RTS) brand The Drinks Bureau, which makes bar quality drinks in fun formats and colourful eye-catching packs, has partnered with Uber Boats, WHSmith and airport terminals to make its canned cocktails available for the UK travellers, according to a report.

The report, published by the international spirits magazine and website in the world, Spirits Business, said that the Drinks Bureau’s canned cocktails can be enjoyed on a boat ride on The Thames river in London.

Available now on 21 Uber Boats by Thames Clippers and in 57 WHSmith stores at train stations and airports across the UK, The Drinks Bureau ‘tinnies’ offer people a chance to enjoy ‘first-class bar-quality cocktails’ as they travel, the report said adding that the cocktails are also available at Uber Boat’s new bar at Embankment Pier, Clipper Lounge.

The Drinks Bureau’s cocktail range includes the Spicy Margarita, Espresso Martini, Passion Fruit Martini and the new Lychee Martini.  The cocktails are available in 150ml cans and offered at 10% ABV.

The Drinks Bureau founder Frankie Snobel said that travelling has never tasted so good and they were “super excited” to have their delicious canned cocktails sold nationwide in train stations, airports and on the Thames. 

“I have always championed travel tinnies, so it makes me smile knowing that The Drinks Bureau will now be bringing cocktail joy to people on-the-go,” she added.

Available in 57 Outlets

The brand’s move into travel retail will cover 57 key WHSmith outlets across the UK, including 47 train stations and 10 airport terminals, including London Heathrow. WHSmith train station locations include London Victoria, Waterloo, Euston, Paddington, Manchester Piccadilly, Birmingham New Street, Leeds City, and York.

Mike Tyler, WHSmith travel buyer, said that when he discovered The Drinks Bureau’s cocktails, they moved quickly to get them into their fridges. “We are seeing increased customer demand for bar-quality RTDs, and The Drinks Bureau’s colourful cans deliver on taste and really stand out in-store,” he said.

The Drinks Bureau launched its cocktails last month in the on-trade. In addition to the travel locations, the cocktails are available in select Greene King and Belhaven pubs nationwide and directly from online retailers such as Amazon. And the six-pack is priced $26.

At the upcoming The Spirits Business Awards 2024, The Drinks Bureau is a nominee in the Speciality (Low & No/Liqueurs/Pre-Mixed/Other) category.