Three UAE Firms In World’s 500 Most Valuable Brands

Three UAE companies – Abu Dhabi National Oil Company (ADNOC), e&, and Emirates — have been named among the world’s 500 most valuable brands for 2025, according to the latest report from London-based valuation consultancy firm Brand Finance.

ADNOC was named the UAE’s most valuable brand for the seventh consecutive year, with the brand value rising 25% y-o-y to reach $18.9 billion in 2025. The state-owned energy giant has been ranked second most valuable brand in the Middle East and sixth globally among the oil and gas companies. It also climbed 23 spots to secure the 105^th place in the Brand Finance Global 500.

The UAE’s telecommunications company e& is the fastest-growing telecom brand globally and it recorded more than 700% increase in brand value at $15.3 billion, making it the top fastest-growing brand in the telecom sector. The company also ranked among the top ten most valuable telecom brands in the world, managing to achieve an AAA brand strength rating in 2025.

Apple Tops

Globally, Apple, with a reputation score of 7.7 across countries, has been ranked as the most valuable brand with the highest reputation researched in more than one market amongst consumer electronics brands.

As the company looks to navigate regulatory challenges and expand into emerging markets and industries, its unique value proposition will remain central to its enduring.

Apple is followed by Microsoft, Google, and Amazon, with American retail giant Walmart scooting past Samsung group to round out the top five. TikTok/Douyin and Facebook hold on to the 7 and 8 ranks they occupied in 2024.

In the Brand Finance Global 500 2025, the world’s biggest tech conglomerates make up eight of the ten most valuable brands and have dominated the top ten for decades.

Apple, which is valued at $574.5 billion, is the most valuable brand in the world for 2025, demonstrating its command of the equilibrium between global reach and investing in a master brand.

NVIDIA Meteoric Rise

NVIDIA, the fastest-growing brand in the world, made to the top 10 for the first time since it was first valued in 2014, when it ranked 424^th in the US 500. The AI giant’s brand value grew 98% which is the fastest for a second year in a row on a like for like basis to $87.9 billion in 2025, securing 9^th place globally.

Nvidia also has the highest like for growth – 98% – and is the second fastest growing brand for 2025 after the UAE’s e&.

While it’s easy to point to technology as a high-growth sector for brands, the data shows that assessing growth over a longer timespan gives a fuller picture of changing trends.

Brand Finance analysis of what brands have grown the most since 2020 showed that gambling, pharmaceutical, and automobile sectors are represented. The analysis includes TikTok – although