Truist Announce Five-Year Investment Plans in US
- Banks Business Companies Investments US
Global Business Magazine- 4 minutes read
Charlotte-headquartered Truist Financial Corporation, a top-10 commercial bank with total assets of $544 billion as of 30 June 2025, on Wednesday announced its strategic growth investment plans over the next five years to attract new and grow existing client relationships in some of the strongest growth markets in the US.
The investments include building 100 new insights-driven branches, renovating more than 300 branches in high-opportunity markets, enhancing digital capabilities and hiring additional Premier advisors to serve clients with more complex financial needs.
Truist Chairman and CEO Bill Rogers said that this investment demonstrates the bank’s continued commitment to grow with its clients at every step of their financial journeys and strengthen market share in some of the most dynamic areas of the country.
“Our strong capital position and momentum enable us to invest confidently in our growth strategy and fulfill our purpose to inspire and build better lives and communities,” he added.
As per its plans over the next five years, Truist will grow and optimise its comprehensive branch network through 100 new insights-driven branches and more than 300 branch renovations in high-growth and economically vibrant markets in the US including Atlanta, Austin, Charlotte, Dallas, Miami, Orlando, Florida, Philadelphia, and Washington DC.
Strategically located in markets with the greatest potential to attract and deepen relationships with mass affluent clients, these new branch models will be optimised with smart design, integrated technology and modern layouts to create dedicated space for conversations with Premier advisors.
Truist is also creating additional capacity to better serve mass affluent clients by hiring additional Premier advisors across multiple markets and repurposing the virtual sales centre to focus on acquiring and deepening relationships with this strategically important client segment.
Distinctive Client Experience
The announcement builds on a series of current and future investments to deliver a more distinctive client experience and grow with our clients, including:
Driving a more personalised and connected experience across client channels through AI-driven analytics to deliver tailored and real-time insights, information and marketing offers to individual clients within the digital and branch experience, providing a client-friendly fraud prevention and resolution experience including an innovative digital and in-branch ID verification tool and AI models to continuously analyse anomalies, identify potential threats and detect malware across account openings and payment transactions, averaging nearly half a million conversations per month through Truist Assist, our AI-enhanced digital assistant, to help clients quickly get answers to the most asked questions with the option to be seamlessly transferred to a teammate.
Truist will also delivering more than 550 million personalised, real-time financial insights per year through its AI-driven Truist Insights platform, available in mobile and online banking, to help clients with cash-flow summaries, income and expense analysis, proactive balance monitoring, managing subscriptions and more.
The plans also include developing Truist Client Pulse, an internally developed, patent-pending AI tool, which will aggregate client feedback across millions of conversations — delivering holistic insights and trend analysis to quickly identify and address client behaviours and challenges besides enhancing digital tools and capabilities including smarter scheduling tools for appointments and a more intuitive account opening process with onboarding self-service capabilities; and access to digital planning and tracking tools for financial empowerment.
