The Vice President of Trump Organisation Eric Trump on Tuesday said that crypto assets will be accepted for real estate transactions at the company’s newly announced luxury real estate project in Dubai.
This $1 billion project is under development in collaboration with the London-listed Dar Global and marks a significant move into the Middle East for the Trump brand and an institutional embrace of crypto asset payments in high-end real estate.
The development will include a Trump-branded hotel, residential units, two ultra-luxury penthouses priced approximately $20.4 million, and a private clubhouse. It is located at the entrance of Downtown Dubai on Sheikh Zayed Road and expected to be completed within five years.
Eric Trump’s statement reflects the company’s recognition of evolving buyer preferences. By accepting crypto, the Trump Organisation is catering to a growing class of crypto-native investors and high-net-worth individuals seeking to diversify their holdings into hard assets like premium real estate.
Moreover, accepting crypto in this real estate venture further deepens the Trump family’s ties with technology. Initially a vocal critic of Bitcoin and cryptocurrencies, the US President Donald Trump has since shifted his stance to become one of the most prominent advocates for crypto.
As President, he signed executive orders to establish Bitcoin reserves and to position the US as the leading market for crypto technology.
Strong Crypto Ecosystem
Meanwhile, the latest announcement aligns with Dubai’s positioning as a hub for real estate and crypto innovation. With favourable regulations and increasing global appeal, the city continues to attract capital from across Europe, Asia, and Africa.
According to Knight Frank, Dubai saw 111 property sales above $10 million in the first quarter of 2025, totalling $1.9 billion, and welcomed 7,200 new millionaires in 2024 alone. This contributed to the UAE’s total of 130,500 dollar millionaires.
Crypto Payments Adoption
This development also aligns with a broader trend of traditional industries intersecting with the crypto economy.
It may be recalled that online newspaper The Crypto Basic has reported in 2023 that Bahrain-based real estate developer Bin Faqeeh began accepting Bitcoin (BTC) and Shiba Inu (SHIB) for property purchases via Binance Pay. This move reflects growing crypto adoption in the real estate sector, following similar actions by companies like Condos.com and Pacaso.
Earlier this month, Lomond School in Scotland became the first UK educational institution to accept Bitcoin for tuition payments. Even SPAR Switzerland, the largest supermarket chain in the world, has allowed customers to pay with Bitcoin at one of its stores recently.
This further highlights the growing trend of crypto payments in traditional sectors.
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