Business

XPENG Motors Enters GCC, Partners with UAE Dealership Group

XPENG Motors, a leading Chinese smart electric vehicle company, has entered into the GCC region by announcing its latest long-term strategic partnership with the UAE dealership group Ali&Sons.

The move is part of its global expansion plans and the partnership with Ali&Sons is the latest to join a growing list of new partners in strategic markets that have joined XPENG in bringing the brand’s latest smart EVs to local consumers. They include RAYA in Egypt, SR Group in Azerbaijan, T Gargour and Fils in Jordan and Gargour Asia SAL in Lebanon.

These partnerships mark several ‘firsts’ for XPENG on its road to globalisation, with the UAE being the first market XPENG entered in the Gulf region, along with Azerbaijan as the company’s first in Central Asia and Egypt as the first in Africa. Expansion into additional European markets including Germany, the UK, Italy, and France is also set in parallel for this year.

XPENG global market dealer strategy focuses on establishing partnerships with local dealers to create a first-class distribution, sales, and service network in various regions. The partnerships will enable XPENG to bring its latest Smart EVs to local consumers with branded showrooms, after-sales support, and comprehensive guidance through each stage of the buying process.

XPENG will offer the G6 SUV and G9 SUV models in the UAE from Q3 of 2024. Developed for global markets, both the G6 and the G9 are underpinned by XPENG’s evolutionary Smart Electric Platform Architecture (SEPA) 2.0 platform, which sets the foundation for future production models while reducing development and manufacturing costs.

XPENG started P7 sedan and G9 SUV deliveries in Israel and Azerbaijan in late 2023. This year, XPENG will start delivering these vehicles in Jordan and Lebanon from Q2, and in Egypt from Q3. The P7 is XPENG’s bestseller, with over 100,000 sales in two years since its global launch.

PICTURE CAPTION:  Brian Gu, Vice Chairman and President of XPENG with H.E. Ali bin Khalfan Al Mutawa Al Dhaheri, Founder and Chairman Ali&Sons.

SOURCE: XPENG MOTORS

Expanding into EMEA

Alex Tang, GM of International Markets, XPENG, said that the new markets we have announced are recognised globally as the nucleus for EV growth, which makes this the natural and forward-thinking next step in our expansion into the Europe, Middle East and Africa (EMEA) markets.

“Our ambition is to become a leading player in the smart EV sector. We are committed not only to developing products that address local customer needs but also to bringing leading technologies and high quality to global customers,” he added.

XPENG was founded in 2014 in Guangzhou, China, to develop clean, intuitive, and creative mobility solutions. With industry-leading R&D facilities, XPENG is bringing vehicles with superior safety, electric efficiency, and on-road performance to markets across the globe.

The company is constantly working to advance its core technology offering, including autonomous driving capabilities, SEPA 2.0, and captivating in-car infotainment systems. XPENG has headquarters in Guangzhou and Amsterdam, with additional offices in Beijing, Shanghai, and Silicon Valley.

Global Business Magazine

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