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 Nexon Star and Snowbell Restaurant sign deal to use Artificial Intelligence in UAE restaurants

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Nexon Star and Snowbell Restaurant sign deal to use Artificial Intelligence in UAE restaurants

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The Seoul-based Nexon Star and the UAE’s Snowbell Restaurant Management Co. have signed an agreement to start using Nexon Star’s new Artificial Intelligence (AI) technology program, WAVY, throughout all of Snowbell’s restaurants. 

Breakthrough advancements in AI technology will now be used in some of the UAE’s most prominent restaurants to enhance the level of efficiency for operations and business management.

WAVY is a new form of Enterprise Resource Planning (ERP) system for franchise and individual owner restaurants that aims to improve productivity and profits based on the analysis of an AI engine that collects data from all parts of a restaurants operation.

The two companies will start implementing the WAVY program in the UAE, to continue sharing their expertise together for better optimization of the WAVY program, and to cooperate in enhancing the overall efficiency of Snowbell’s management of their various restaurants that include Peppermill, Sugar Factory and Ming’s Chamber.

The signing ceremony was attended Nexon Star’s CEO Deok Won Lee, who was accompanied by Daniel Kim, UAE Branch Manager. For Snowbell, CEO Deepak Bhatia was in attendance, accompanied by Nazeer Ellath Parambil, Director of Snowbell; Sunil Kolukulangara, Legal Head Advisor; Badruddin Ahammad, Helpline Group MD; and Mr. Nizar Ahmed, Helpline Director.

WAVY’s Key Role

Artificial Intelligence is the theory and development of computer programs that are able to do tasks and solve problems that usually require human intelligence.

Through AI, WAVY collects and analyses data through an interactive platform for restaurant owners and managers to ensure that they are operating at the highest level possible, from regular day-to-day activities such as staffing, scheduling, cost effective manoeuvres and procedures, to even the most acute details such as finding and using the freshest ingredients in the market due to WAVY’s stock and sourcing system.

Through a micro data collection system that gathers every detail of restaurant operation and management, WAVY’s specially designed and advanced coded AI technology system will calculate and report better effective business practice procedures and improve the quality of service for customers. WAVY is designed into an easy-to-use accessible platform that even includes Point of Sales (POS) information onto an interactive dashboard where employees only input data when needed, and other data is collected through the AI technology that’s infused into the restaurants IT infrastructure.

Strengthen Businesses 

Deok Won Lee said: “We have been looking forward to this occasion and strengthen our business together with Snowbell. We have been developing the WAVY program for the past 15 years, starting out as a data collection instrument, and evolving into the Artificial Intelligence technology capacity it is today.”

He continued: “WAVY is specifically designed for restaurants and this will help them to ensure a smooth operation that will cut back excess waste, utilize energy production, recommend, and locate the best ingredients, and even specify which food dish is the most profitable, not just the most selling.”

Software for Operations

In his comments, Deepak Bhatia said: “Even though food is the backbone of a restaurant’s success, the software we use for operations has become just as important. Data collection is the base that allows us to analyse every detail of managing a restaurant to improve the overall process of its business. With WAVY, we believe it is the best choice to help us achieve a greater success for our restaurants and customers, to complement our commitment to creating memorable experiences through food.”

Nexon Star, which has offices in the UAE and Malaysia, is looking to expand its WAVY program across the GCC region, targeting to have more than 200 partners in the next year where WAVY will provide high quality certification of excellent restaurant management and proof of fresh ingredients use for restaurants.

Snowball Restaurant Management Co currently manages 16 restaurants, with plans to add an additional eight in the UAE, three in Qatar, and presently in talks with other GCC and Middle East countries to add more.


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